The oil and gas industry have faced multiple challenges over the past few years. Probe has taken advantage of the down cycle and strengthened its core business by maintaining its global footprint and customer support infrastructure while focusing on new technology developments. With industry recovery in sight and an increasing demand for Probe solutions, it was time to bring the commercial team together, identify opportunities, and align objectives to address customer needs in the rebounding market.
While the global energy recovery and an increase in upstream capital spending and activity levels presents the largest opportunity for near-term growth, Probe is actively pursuing core improvements across the organization. Having secured a recapitalization investment opportunity in July of this year, Probe is now better equipped than ever to focus on meeting – and exceeding – the expectations of its expanding global customer base.
Probe’s Commercial Summit in Fort Worth gathered a sales team of professionals with over 300 years of cumulative experience in the oilfield. This provided the ideal setting to focus on the transformation and growth of the company in line with its vision: “To become the leading market supplier for cased-hole well logging and reservoir monitoring technology for the oil & gas industry.”